About Us

BRULIFE GREATHOLDINGS CORP. also maintains a strategic relationship with their partner company, BRULIFE — a private holding company dedicated to retail banking. BRULIFE GREATHOLDINGS CORP. is a newly created and established private holding company. At its establishment, the company secured and consolidated a diversified shareholding portfolio. The holding now plays an active role in stimulating and guiding the development of its constituent companies, all well-established entities and leading specialists in their own fields.

Focused investments are carried out directly or via subsidiaries across a wide range of industries and asset classes, including construction work, direct private equity, real estate, hospital development plan, media/movie production company, and basic industry startups. The company has a long-term investment perspective and prefers to grow organically through acquisitions in fields where the management has significant experience. The company makes most investments using its own equity capital, which allows optimum flexibility in terms of financing, and consequently swift investment decisions. BRULIFE GREATHOLDINGS CORP. maintains close relationships with existing investment structures, funds, and asset managers, and is perpetually devoting efforts to developing its networks in order to identify appropriate investment opportunities.

Vision and Mission

Vision is to become one of the leading developers and successful investors, delivering world-class products, technology, services, and humanitarian support to the communities and sectors we serve.

Mission is to invest and build a company of sustainable investments driven by passion for excellence, honesty, and integrity — while giving importance to social, economic, and environmental responsibilities. To improve and empower the lives of our employees and to aid in humanitarian missions for the upliftment of the lives of the Filipino.

Now Launching

Introducing the
BRU Token ($BRU)

The official access & coordination token of the Brulife Greatholdings ecosystem — anchored in real properties across the Philippines and Southeast Asia.

A Token Rooted in Real-World Assets

The BRU Token is Brulife Greatholdings Corporation's entry into the digital asset space — not as a speculative instrument, but as a structured access token giving early participants priority within a growing portfolio of physical real estate and infrastructure projects. Holders gain preferential access to property reservations, participation rights, and governance as the ecosystem expands across Southeast Asia.

BNB Chain Fixed Supply Real-World Assets Philippines · Malaysia
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Snowland Philippines Ongoing

A first-of-its-kind mixed-use snow destination in Tarlac — bringing a cold-climate experience to the heart of the Philippines.

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Wind Tower — Baguio In Development

A modern low-rise residential community at 1,500 meters elevation in the Philippines' Summer Capital, featuring premium amenities and scenic mountain living.

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Malaysia Expansion Coming Soon

Brulife is extending its ecosystem beyond Philippine borders — bringing new opportunities for investors and communities across Southeast Asia.

The BRU Token bridges the physical and the digital — giving you structured access to real assets, real projects, and a growing regional ecosystem.

Explore $BRU Early access · Limited allocation



PROPERTY DEVELOPMENT

"Our  property development project focuses on creating modern, sustainable, and high-quality spaces that enhance communities while ensuring efficiency and long-term value."

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Latest Update

Brulife signing
October 2, 2023 · São Paulo
Partnership meeting
Collaboration

A Historic Commitment
in São Paulo, Brazil

The highly anticipated moment took place on October 2, 2023, in the vibrant city of Sao Paulo, Brazil. This event marked a convergence of business ambitions and the transformation of dreams into reality. During this historic occasion, Mr. Rogelio Abeleda Jr., CEO of Brulife Greatholdings Corporation, joined esteemed partners, including Mr. Fuli Wang, CEO of Cresteway Investment, and Mr. Andre Lewis of Link Bridge Finance LTDA. They gathered not only to sign agreements but to commit to a shared vision.

These carefully crafted agreements represent more than just contractual obligations; they embody a strong bond of determination and dedication. They serve as a testament to the collaborative spirit that will drive the SNOWLAND PHILIPPINES PROJECT in Tarlac, Philippines, toward successful completion. With this significant development, the future of the SNOWLAND PHILIPPINES PROJECT is strengthened, assuring investors and stakeholders that their trust and aspirations are founded on a solid, unshakeable base. The journey ahead promises prosperity and achievement, where dreams become realities, and ambitions reach new heights.

Mr. Rogelio Villaruel Abeleda Jr. and Mr. Masato Ninomiya are excited to discuss upcoming projects and strengthen their collaboration. In addition, BRULIFE Greatholdings Corporation is in the process of preparing the necessary documents for opening a new office branch in São Paulo, Brazil. This expansion will allow them to serve more clients and engage in new and exciting projects. They also aim to support fellow Filipino entrepreneurs in growing and expanding their businesses. Their objectives include establishing fruitful partnerships, providing excellent services, creating opportunities, and executing outstanding projects.

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We assert that "A journey is best measured in friends, not miles." This statement underscores the importance of experiences and connections, emphasizing that they hold greater significance than the distances one travels. Furthermore, we maintain that "Life without liberty is akin to a body devoid of spirit." To embody patriotism is to love and respect one’s country. It reflects the appreciation of the myriad opportunities this nation provides while actively promoting the joy and benefits of those opportunities to others.